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Building a Premium Identity: Using Minimalist Visual Storytelling to Drive Luxury Positioning for Apamiam Face Cream.
The Challenge: The client struggled to differentiate their face cream in a saturated market. The brand felt "generic," leading to poor organic engagement and low premium-pricing acceptance.
The Strategy: I repositioned the brand as a "lifestyle essential" rather than just skincare. Using my experience in minimalist design, I created a sophisticated, cohesive visual language that highlighted the tactile, sensory experience of the product.
Love this!
Hey Seth
This is the kind of work that inspires others 👏 Very clean, professional, and well presented.
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Some branding we did for a prediction market platform on Solana. Will share web + product designs soon!
Nice, Everything looks so aligned 🙌
Face Paint is a digital face paint prototyping platform that lets users design, experiment, and preview face paint virtually before touching their skin. By combining facial alignment guides and live AR preview, users can confidently explore creative ideas without the trial-and-error of physical application.
Problem:
I've always loved face painting, but as someone with skin allergies, I've rarely been able to enjoy it. Through conversations with face painting & cosplay communities, I found many others also avoid it due to skin concerns or uncertainty about how a design will look before applying it. Traditional face painting often involves trial and error, which can lead to wasted materials, discomfort, and frustration.
Solution:
Face Paint is a digital face paint prototyping platform that allows users to create and preview face paint designs before applying anything to their skin.
Impact:
This tool makes face art more accessible for people with sensitive skin, reduces material waste, and helps artists & creators make decisions faster. It enables anyone to explore face painting safely, confidently, and creatively in a digital-first way.
✅ You can try it here: https://face-paint.figma.site/
🫂 Figma Community link: https://www.figma.com/community/file/1649521926265189566/facepaint
A brief preview of the visual identity for an interior design agency that I've been working on recently.
When Maison Vérité approached me, they wanted a visual system that felt just like their interiors (architectural and deeply intentional)
The concept was inspired by the keystone, the central stone of an architectural arch that holds the entire structure together. Just as the keystone gives purpose and stability to the arch, Maison Vérité gives meaning to the spaces they shape.
If you look closely, the symbol also subtly intertwines the initials “M” and “V,” merging Maison and Vérité into a harmonious form.
Fellow designers and strategists, what do you think of this visual direction?
Cool
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