MODUS Build - Brand Identity & Web Design

Coming from an architectural background, I approached MODUS Build with a particular appreciation for precision, proportion, and thoughtful design.

The challenge was to create a distinctive identity that communicates these values without relying on conventional construction imagery.

The concept was built around a simple typography idea: “The Measure of Good Building.” A small detail above the letter M represents a reference measure - a fixed length against which other dimensions can be measured. This subtle intervention gives the logo its meaning and connects it directly to the brand's philosophy.

I carried this idea into a cohesive visual system, bringing together typography, graphic patterns, brand applications, and website design.

For me, the most rewarding part was creating something visually refined yet purposeful, where even the smallest detail has a reason to exist, keeping the same principle as in architecture.

#branding #logodesign #webdesign

Great brand design Alexandar wooden style is so premium🔥🔥

Honey should taste like somewhere 🍯 Spent the past week designing BEELINE, a single-apiary honey brand built on one idea: every jar comes from a specific place and time, so the packaging should show it. No hexagons, no cartoon bees, no wooden crates. Just one thin line, the flight path of a bee from hive to flower, drawn short and direct for acacia, long and tangled for buckwheat. Four varieties, four colors, four routes. 🐝 Sometimes the most honest thing a jar can say is where it’s been.

Love the storytelling behind this packaging. Turning each bee’s flight path into a visual identity is such a clever touch.