Most of the matcha shelf is muted and ceremonial-looking, so a bright palette is exactly what makes this findable. The trade is that brightness tends to read as everyday latte rather than premium grade, and that shows up in what people expect to pay - was the daily-ritual end the deliberate target rather than the ceremonial one?

Nice work! I'm obsessed with matcha!!! 🍵🍃

The tin and the pour make the ritual feel physical, not just a color story. The soft wordmark on the wet tin stays bright without going candy, which is a hard line for matcha packaging.

Love how the earthy green palette and playful branding come together!

Good Work!!!!

Nice work 🔥

The way the avocado shot and the matcha jar share that same green undertone ties the whole set together beautifully. Did the photography come together after the brand identity was locked, or were they developed side by side?

fabulous work!

I love thisss!! 🙌

Good

Love the branding!!

Loving this❤️