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Sharing this amazing project I had the pleasure to work on ⚡️
LUMA is a matcha brand built around the ritual of taking a moment for yourself.
The identity combines a fresh, playful color palette with a clean and contemporary visual language, creating a brand that feels vibrant without losing its sense of calm.
The result is a modern matcha identity that brings together natural qualities with a bright, lifestyle-driven aesthetic.
Check the full project on https://www.behance.net/gallery/255763939/LUMA-Matcha-Branding
Tell me your thoughts! 🔥🍵
Most of the matcha shelf is muted and ceremonial-looking, so a bright palette is exactly what makes this findable. The trade is that brightness tends to read as everyday latte rather than premium grade, and that shows up in what people expect to pay - was the daily-ritual end the deliberate target rather than the ceremonial one?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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