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Nutrition brands love telling you to "nourish" and "glow."
LOAD doesn't do metaphors. It's load-bearing infrastructure for your body — concrete, steel, one orange accent, zero softness.
Full brutalist system: packaging, campaign, OOH, app
Excellent work 😍
Load bearing infrastructure for your body is such a sharp reframe for a nutrition brand. The brutalist direction with concrete, steel and one orange accent sounds like it could own an entire shelf just by refusing to look like anything else in the category.
"Load-bearing infrastructure for your body" is such a strong hook, it instantly separates LOAD from every soft, glowy supplement brand out there. Did the client need convincing to go full brutalist, or were they already sold on standing out that hard?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Fracture treats chaos like a print run, not a bug: every photo fragmented by acid-yellow pixel blocks that never distort, only occlude.
Chaos with a system, not an apology.
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Visual Identity for Radiogenesis, a biotechnology company operating at the intersection of AI, computational science, and precision medicine, pioneering targeted cancer therapies through computer-generated molecules.
The visual identity reflects this fusion of biology and technology with a modern, algorithmic design system built around the four core components of its drug platform. An abstract symbol expresses energy, connection, and molecular assembly, paired with a monospace typeface inspired by code and computational research. ASCII-inspired graphics, pixelated gradients, and data-driven visual textures reinforce the brand's innovative character, while a dark palette of black, deep purple, and soft grey mesh gradients creates a sophisticated, high-tech aesthetic.
The result is a distinctive identity that communicates scientific precision, computational intelligence, and Radiogenesis' mission to redefine the future of cancer treatment.
Appreciate your feedback 🙏🏻
Perfect!
Kokeshi set out to turn recycled Japanese textiles into a contemporary luxury fashion brand, with the budget of a startup rather than an established label. I developed the brand concept, Beautiful Violence, contrasting refined craftsmanship with samurai culture: heritage, strength, and rebellion within a high-fashion visual world. To bring that vision to life before physical production, I used AI to rapidly create high-end visuals and films defining the brand's aesthetic and storytelling, giving Kokeshi the presence and polish of an established luxury label from day one.
Sick work!
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