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Coffee Brand Identity — Before & After
A conceptual coffee branding project focused on transforming a basic packaging style into a modern and premium visual identity through typography, color and packaging design.
Brand Identity, Branding, Packaging Design, Graphic Design, Coffee Branding
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Brooklyn Nine-Nine, Boyle’s Food Truck visual identity
The other day I started thinking of fictional brands from TV shows and If you ever watched Brooklyn Nine-Nine you must know Boyle!
The idea was simple:
What would Boyle’s food truck look like if it were a real Brooklyn food truck?
I approached it as a visual designer, building the identity around the character himself — enthusiastic, slightly chaotic, unapologetically passionate about food, and very Brooklyn.
I worked on the visual language across the truck, typography, colors, graphics and supporting touchpoints to make it feel like an actual food business with a mascot, rather than just a prop from a TV show.
The challenge was finding the balance between Brooklyn, food culture and Boyle's personality without making it feel like a generic New York food truck.
And honestly, fictional brands are some of my favorite design exercises.
There’s already a story, a personality and an audience.
The fun part is figuring out:
What does that look like?
Creativity at its Peak