Rebranding SmartTouch: Elevate to Unquestionable LuxuryRebranding SmartTouch: Elevate to Unquestionable Luxury
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Destiny Chukwuma's avatar
Destiny Chukwuma Emmanuel
• Jun 9
Luxury doesn’t shout. It spaces things out.
SmartTouch rebrand.
The brief: Make it feel like the stylist you call when money isn’t the question.
So we killed the noise.
ST monogram split by a single line — that’s the boundary between personal and public. Between who you are at home and who you are on the red carpet.
SMARTTOUCH knocked out of the center. If you know, you know.
“STYLIST FOR THE RICH” set wide, confident, no apologies. Not “affordable luxury.” Not “accessible.” Just rich.
Because when you serve that market, pretending otherwise is the fastest way to lose trust.
Off-white background. Soft shadow. Rounded container. Everything says “custom” and “considered”.
Brand identity for SmartTouch. This is the final mark.
I design for luxury, fashion, and personal brands that need to feel established on day one.
If your client list is confidential, we should talk.
Brand DesignCanva
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Faith's avatar
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Faith Oladele
• Jun 9
Well doneđź‘Ź
Destiny Chukwuma's avatar
Destiny Chukwuma Emmanuel
• 2d
Thank you 🙏
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