Maison Solène
Soft Luxury Brand Design & Visual Direction
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Palma Rosa is a fictional Miami-inspired strawberry bar brand created to blend tropical energy, soft luxury, and modern lifestyle aesthetics. The project includes a complete visual identity system featuring logo design, color palette development, packaging mockups, menu design, social media assets, storefront concepts, and a responsive landing page. The brand captures the vibrant spirit of Miami through elegant pink tones, premium typography, and playful strawberry-themed visuals, creating a memorable and cohesive customer experience across all touchpoints.
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Soft Luxury Brand Designer helping fashion, beauty and feminine brands build elegant visual identities.
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