Heyy Everyone!
I recently completed this branding project for a Korean Bakery named BAEK.
BAEK is modern yet rooted in traditions, soft, minimal, and calm.
I took inspiration from the Korean myth of Daltokki, the moon rabbit who makes rice cakes on the moon.
This was my first time creating illustrations for branding. Let me know what you think!!
View the whole project here
Visit BAEK here
It's so beautiful how you drew inspiration from Korean mythology. I love the brand's design. It's so beautiful how you drew inspiration from Korean mythology. I love the way brands design; it's fun.
Brand Identity & Packaging Design
A complete visual identity and packaging concept for Cerveja do Bolo, including branded packaging, merchandise, and outdoor signage. I developed the visual direction and applied the brand consistently across multiple touchpoints to create a cohesive and recognizable identity.
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.