[New Project] I was walking through São Paulo when I spotted a newly opened bar called Cajá. The ...[New Project] I was walking through São Paulo when I spotted a newly opened bar called Cajá. The ...
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[New Project] I was walking through São Paulo when I spotted a newly opened bar called Cajá. The bar had no logo, no sign, nothing—but it did have one thing: a cheerful bird singing upstairs. That became the primary inspiration for this logo and the project's overall design. As this was a personal project, I had freedom to explore new possibilities, but I also faced the challenge of being my own client and finding myself in a position familiar to designers: never feeling that the work is truly finished.
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Maty's avatar
Being your own client is such an accurate way to put it, that's exactly the trap. The bird stamped across the napkins and bread cloth already feels lived in. What made you finally decide it was done enough to post?
Julia's avatar
Exactly! is really hard to be our own client. I've decided to post it because I realize if I didn't I would keep changing things forever (and I love to complete tasks too) :)
gülfem's avatar
The identity feels thoughtful, distinctive, and full of personality. Beautiful work! 👏
Julia's avatar
thank you so much!
Nihal's avatar
Simple and sweet. love it 🖤
Julia's avatar
thanks a lot!
Mirindra's avatar
Great work
Oleh's avatar
Julia's avatar
thanks a looot!
Bella's avatar
Awesome work, Julia!
Abdullah's avatar
Eroglu Studios logo
Looks incredible!
Nafiul Badhan's avatar
Beautifully crafted. So intentional.
Emeelya's avatar
I love the story telling behind it
Cameron's avatar
LayerTwo logo
The bird stamp across the menus is such a good anchor for the whole identity.
Julia's avatar
thank you!
Diego's avatar
Beautiful work. I'm trying to grow as a graphic designer, and your projects always feel so intentional. If you could give one piece of advice to someone who wants to reach your level, what would it be?
Julia's avatar
thank you so much for your comment :) My advice is to keep trying without fear and to focus on personal projects, because they are the opportunity to do and show what you really want to create.
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