[New Project] I was walking through São Paulo when I spotted a newly opened bar called Cajá. The ...[New Project] I was walking through São Paulo when I spotted a newly opened bar called Cajá. The ...
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[New Project] I was walking through São Paulo when I spotted a newly opened bar called Cajá. The bar had no logo, no sign, nothing—but it did have one thing: a cheerful bird singing upstairs. That became the primary inspiration for this logo and the project's overall design. As this was a personal project, I had freedom to explore new possibilities, but I also faced the challenge of being my own client and finding myself in a position familiar to designers: never feeling that the work is truly finished.
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gülfem's avatar
The identity feels thoughtful, distinctive, and full of personality. Beautiful work! 👏
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