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Here is an unused logo icon from a logo project I worked on a few months back.
The idea of the logo icon was born out of a dove, which symbolizes peace.
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Thanks so much
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A few years ago, I was brought in to design the brand identity and visual system for Freedom Church.
Recently, we came back to the logo for one more round of refinement.
There had always been something about it that felt just slightly off to me. I actually mentioned it during the original process, but at the time church leadership preferred the earlier version, so that’s the direction we kept.
This time, we went back and forth on the smallest details and I started digging into the actual geometry of the mark. The curves, spacing, weight, balance, and how each piece interacted with the others.
In the Illustrator screenshot, the white fill is the newly refined logo and the black outline behind it is the previous version. The differences are subtle, but when you see them together, they completely change how balanced the mark feels.
That refinement eventually became the app icon you see in the other image.
And now I genuinely can’t stop staring at it.
There are always things you can tweak in design, but this might be one of the rare times where I look at a logo and think: yeah, that’s it. It feels absolutely perfect now.
Branding & Hero Animation for Newly.app — AI App Builder
End-to-end branding and hero section design concept for an AI platform that turns ideas into native iOS and Android apps without writing a single line of code.
What we did:
→ Brand Identity: Visual language, color palette, and typography system.
→ Hero Section: Animation concept built around the metaphor of [insert your metaphor, e.g., "ideas transforming into live products"].
→ Motion & UX: Micro-interactions, transitions, and scroll behavior.
The Challenge:
Visually conveying the speed and "magic" of AI while maintaining a professional, tech-forward, and trustworthy image for founders and entrepreneurs.
The Result:
A high-impact hero animation that explains the product's core value proposition in under 3 seconds—capturing the feeling of [insert emotion, e.g., "turning a raw idea into a shipped product with total control"].
Tools: Figma, After Effects, Cinema 4D
Client: Newly
That hero animation is really clean. Love how quickly it shows what the product does.
When designing a consulting agency website, most people lead with services.
We usually do too. It feels like the logical starting point.
But when we worked on Orvian Labs, we tried something different.
Instead of opening with what they do, we led with what the client actually needs to feel before they read anything clarity and trust.
The hero doesn't list services. It just says "We Bring The Clarity Your Business Needs." And the rest of the page builds the case quietly a scrolling industry list, a three-card value section, 120+ projects as a single trust signal, and a dark manifesto block that finally tells you who they are.
The testimonial comes last. By that point, the visitor already believes it.
What we noticed was that leading with feeling before features made the layout decisions much easier. Every section had a clear emotional job to do, not just an informational one.
This was one of our website layouts to work through. Hope you like it.
#web design # ui-ux design
Premium quality work.