Consumer-Led Brand Identity for a Modern Wellness Brand

Consumer-Led Brand Identity for a Modern Wellness BrandConsumer-Led Brand Identity for a Modern Wellness Brand

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Flo | Content Strategist, Branding, SEO, AEO & Social

• Oct 7

Building a wellness brand around what customers actually want.

For Nocta, I developed the brand identity from the consumer perspective: what does someone looking for wellness want to feel when they discover a new DTC brand?

I translated those insights into a brand direction that feels trustworthy, modern, approachable, and premium, avoiding the usual clinical or overly “wellness” visual language.

The result is a flexible identity designed to work across digital channels, from the website and social media to packaging and other customer touchpoints.

See the full project → https://www.behance.net/gallery/256801253/Nocta

Celia Sofia

max

• Oct 8

Nice work 🙌

Flo | Content Strategist, Branding, SEO, AEO & Social

• Oct 8

Thank you!! 🎉

MD Robin Islam

pro

• Oct 8

Amazing work

Flo | Content Strategist, Branding, SEO, AEO & Social

• Oct 8

Thank you!! 💛

Nicolette .

• Oct 8

lovely work!

Flo | Content Strategist, Branding, SEO, AEO & Social

• Oct 8

Thanks!! ✨ ✨ ✨

Alaa

pro

• 10h

Designing a DTC brand identity directly from consumer psychology rather than visual trends is spot on. Beautifully refined work for Nocta!

Greatness O.

• Oct 5

I'm excited to share the full case study from our collaboration on the Unik Mindz logo design and branding, completed in August 2026.

Unik Mindz is a creative design studio born from the legacy of the Unik family brand. Founded on the belief that every idea begins with a unique mind, the studio needed an identity that could carry that message and become the face of the brand.

The logo draws inspiration from Michelangelo’s The Creation of Adam, focusing on the idea of connection. It captures the moment two minds meet to create something greater, reflecting the brand’s conviction that meaningful creativity starts with connection.

We wrapped the project with a clear system and guide for how the brand assets should be used going forward.

Want to work with us? Send a DM or email to info@donatus.agency

Completed work

Logo Design Adobe Firefly Adobe Illustrator Adobe Photoshop Brand Design Graphic Design

Mostafa Moamen

• Oct 5

Honestly I never see something like this before I love the uniqueness of the design and it's vibrant color palette great job 🎉🎉

Juice Lab

pro

• Oct 6

Wellness shouldn’t feel like another task on your to do list.

Elixra turns breathing, sleep, and mindful routines into an immersive digital experience through cinematic visuals, soft interactions, and rewarding micro moments.

What if wellness felt like this?

Completed work