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Building a wellness brand around what customers actually want.
For Nocta, I developed the brand identity from the consumer perspective: what does someone looking for wellness want to feel when they discover a new DTC brand?
I translated those insights into a brand direction that feels trustworthy, modern, approachable, and premium, avoiding the usual clinical or overly “wellness” visual language.
The result is a flexible identity designed to work across digital channels, from the website and social media to packaging and other customer touchpoints.
See the full project →
https://www.behance.net/gallery/256801253/Nocta
Nice work 🙌
Thank you!! 🎉
Amazing work
Thank you!! 💛
lovely work!
Thanks!! ✨ ✨ ✨
Thank you! I love working this way!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Across my career, I've worked with more than 100 clients.
One call worth getting right before you spend on design: is this a brand problem or an explanation problem?
A rebrand fixes a mismatch between the company and how it presents itself.
If buyers can't tell what your product does, a new identity leaves that question open. The explanation still has to be written.
List what buyers get wrong about you. If most of it is about what the product does and who it's for, start with the explanation.
A little studio milestone! 🥹
Recently got interviewed by Breef alongside our brand strategist @Helen Heidel about getting to know your audience, building brands that actually connect with people, and why trying to appeal to everyone might be holding your brand back.
We also talked about sharing your work before it feels perfect, which is definitely advice I need to take myself lol.
Anyway, excited to share this one!
