Mastering Seasonal Branding: Ustukių Malūnas Case StudyMastering Seasonal Branding: Ustukių Malūnas Case Study
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Urte's avatar
pro
17h
Two seasons, one brand. Here's how that works.
So Ustukių Malūnas came to me twice: once for spring, once for the holidays. Two completely different vibes. Spring is all lightness and fresh starts. Holiday is cozy, warm, gingerbread-scented everything.
The fun part? Making both feel like them while telling two very different stories.
Here's what I leaned on: The brand's bones stayed the same (layout, type, core elements) Color and illustration carried the seasonal mood
I love this kind of problem. How do you keep a brand recognizable when the energy shifts completely? That tension between consistency and surprise is where the good stuff happens.
Which packaging do you like more?
Spring
Holidays

41 votes

Ends in 1d

Jonathan's avatar
Spring just because bunnies
Sajibur's avatar
Awesome Work
Stephen's avatar
Love them both, but the holidays feel more natural
Ibrahim's avatar
we really need these type of cool packaging designs so that it makes consumer feel something thats what they are paying us for
Olaoluwa's avatar
Give me holidays
Atolani's avatar
The Holidays stand out
WD's avatar
Impressive 😍
Akin's avatar
Holidays one looks more premium, elegant but I picked the Spring one, because of its colors & more fun visuals! 👍
Sharon's avatar
I like the Holidays packaging, it looks unique!
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