Today I finally finished setting up my services on Contra 🎉
You can now find:
• Logo Design
• Brand Identity Design
• Packaging Design
• Print Design
It's important to me that clients clearly understand what’s included in each service, what the process looks like, and what results they can expect before we even begin working together.
But I’m not stopping here.
Since my background combines both design and marketing, I’m planning to introduce a new service that bridges brand strategy and visual design.
Before creating a logo or visual identity, we’ll define:
• Target audience
• Brand positioning
• Competitor insights
• Brand personality
• Tone of voice
I truly believe that strong design starts with strategy and a deep understanding of the business behind it.
My portfolio and service offerings are still evolving, so I’d love to hear your thoughts and feedback 💛
Congrats on launching your Contra profile! 🎉 The clarity you provide for clients right from the start is amazing. Completely agree with your take on bridging brand strategy and visual design — aesthetics without a solid foundation just don't work as effectively.
I completely agree with the idea that design starts long before the visuals.
Whether it's a brand identity or a digital product, understanding the audience, positioning, and business goals usually has a bigger impact than any color palette or logo choice.
Curious — have clients...
In my experience, it's a mix of both. Some clients immediately see the value of strategy and understand that a strong brand starts with positioning and clarity. Others come looking for "just a logo," but once you explain how strategy influences every design decision, they're usually much more open to the process.
What should a creative agency website actually feel like?
For Orvika, we didn't want another agency site built around the same safe layouts and predictable sections.
We pushed the visual direction further with oversized typography, editorial layouts, bold imagery, and stronger contrast, while keeping the experience structured enough to communicate the agency's work and capabilities clearly.
The goal wasn't just to make it look different.
It was to make the agency feel different.
Designed in Figma and built in Framer.
We're sharing more of the websites and digital experiences we've been working on here over the next few weeks.
Most furniture websites try to help you buy faster. This concept for SÖDER ATELIER explores a different idea:
What if the experience helped you choose better?
The design is built around the values shown throughout the concept craftsmanship, natural materials, longevity, repairability, and thoughtful living. So instead of treating the homepage like a catalogue, the experience gives space to:
→ The story behind the pieces
→ Curated collections
→ Craft and material details
→ Long-term value
→ Customer perspectives
→ Clear product discovery
The visual language stays quiet and editorial, letting the furniture carry the attention. Because when a product is made to live with for years, the website shouldn't make it feel disposable.
The homepage sells longevity, and Signatures of the house still gives you category chips to browse by. Curious whether the product page carries the craft and repairability fields too.