Grounded in humanity, made for movement.

Packaging and custom Framer website design for Ubuntu Moves, a wellness brand inspired by the belief that “I am because we are.”

Earthy colors, expressive patterns, and bold typography bring its sense of connection into the physical and digital experience. Thanks @Can Girgin for the Framer development💫

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The olive shopping bag with the wordmark split around that circular emblem looks great in the warm light, and the big tonal arches printed behind it add movement without shouting.

What type of combination is that? Indian spirituality × Japanese minimalism × personality-driven clothing. That’s Tenjiku. But getting this combination right wasn’t as simple as putting three ideas together. We started with research digging into what Tenjiku means, where the name comes from, its cultural roots, and how those ideas could shape a visual identity without feeling forced or predictable. From that research came the logo, typography, symbols, and the overall visual language. Every element has a reason behind it. The logo is only the final result. The interesting part is how we got there. We’ve documented the whole thinking & design process on Behance. Go check out the story behind Tenjiku 

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The research showing through the design is what makes this work. Love the Indian x Japanese balance - not easy to pull off but you nailed it.