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Lumière is a refined Brand Identity Mini Kit created for a fictional home & lifestyle brand focused on warmth, simplicity, and elegant living.
The project includes a cohesive logo and visual identity, color palette, brand guidelines, social media assets, and packaging applications. Every element was designed to create a consistent and sophisticated brand experience across both digital and physical touchpoints.
The goal was to build a timeless, welcoming identity that communicates the brand’s philosophy: More harmony. Better living.
The network for creativity
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I love this
A brand refresh doesn’t always start with one “perfect” direction.
For Memorabl, I explored two very different homepage routes, both built around the same idea but with totally different personalities.
Option🅰️: Warm + playful
Soft neutrals, orange accents, layered photography, and a more expressive feel.
Option🅱️: Bold + editorial
A stronger pink palette, cleaner composition, larger typography, and a more polished look.
Since I was also refreshing the brand, I wanted the client to see how far the identity could stretch before choosing a direction.
Same product. Same goal. Two very different first impressions.
Which one would you choose and why? 👀
9 voted
64%
5 voted
36%
14 votes
Closed
I’ll go with option A, because it’s highly all the elements in your hero, and color combination goes very well all together.
When thinking about an eyewear brand, the most obvious place to start would be the glasses themselves. For Leon Bergara, we decided to look somewhere else.
Italy was an important reference in the brief, and during the research process we came across the glass dome of Galleria Vittorio Emanuele II in Milan.
What interested us wasn’t reproducing its shape, but understanding what made it distinctive. Transparency, light, geometry and structure.
Those ideas became the starting point for the symbol.
To me, that’s what a good reference should do. It doesn’t tell you what to create. It points you in a direction and gives you space to find something of your own.
Full case: https://www.behance.net/gallery/205542723/Leon-Bergara
this logo is so beautiful, what a lovely brand identity.