ANA MARIA GUT FITERAU
Virtual Assistant | Customer Support | EN.ES.RO
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Lumière is a refined Brand Identity Mini Kit created for a fictional home & lifestyle brand focused on warmth, simplicity, and elegant living.
The project includes a cohesive logo and visual identity, color palette, brand guidelines, social media assets, and packaging applications. Every element was designed to create a consistent and sophisticated brand experience across both digital and physical touchpoints.
The goal was to build a timeless, welcoming identity that communicates the brand’s philosophy: More harmony. Better living.
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created this Social Media Content Pack as a complete visual content system for a modern wellness brand.
The project combines brand identity, social media design and content strategy to create a cohesive and engaging online presence. I developed a consistent visual direction and a collection of branded posts designed to inspire, connect with the audience and build trust.
The goal was not simply to create beautiful graphics, but to design content with purpose — balancing aesthetics, clarity, consistency and engagement.
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VELORA — Brand Identity & Visual Kit
A complete brand identity concept created for a contemporary interior design studio, combining timeless elegance with a warm, architectural aesthetic.
The project explores a cohesive visual system across branding, typography, print, digital applications and social media. Every element was designed to communicate sophistication, calm and thoughtful living while maintaining a strong and recognizable brand presence.
Deliverables include brand direction, typography system, visual identity, brand applications and digital & social media assets.
Concept, visual direction and content design by Ana Maria Gut Fiterau.
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I created this Social Media Content Pack for a home organization and interior lifestyle brand, combining content design, copywriting, and visual strategy.
The project includes six cohesive social media pieces: a brand introduction, an organization tip, an educational carousel, an inspirational quote, a before-and-after transformation, and a call-to-action post.
My goal was to create a warm, elegant, and consistent visual identity while delivering useful content that connects with the audience and encourages engagement. Each piece was designed to work as part of a complete content strategy while maintaining a recognizable brand style.
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