A brand refresh doesn’t always start with one “perfect” direction. For Memorabl, I explored two v...A brand refresh doesn’t always start with one “perfect” direction. For Memorabl, I explored two v...
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A brand refresh doesn’t always start with one “perfect” direction.
For Memorabl, I explored two very different homepage routes, both built around the same idea but with totally different personalities.
Option🅰️: Warm + playful Soft neutrals, orange accents, layered photography, and a more expressive feel.
Option🅱️: Bold + editorial A stronger pink palette, cleaner composition, larger typography, and a more polished look.
Since I was also refreshing the brand, I wanted the client to see how far the identity could stretch before choosing a direction.
Same product. Same goal. Two very different first impressions.
Which one would you choose and why? 👀
Option 🅰️
Option 🅱️

4 votes

Ends in 1d

Marharyta's avatar
Both are good, but I prefer Option A because the background color looks fresher
Alina's avatar
Exactly!! A was meant to feel fresher and lighter, so I’m glad that came through.
Umar's avatar
Option A 😍
Alina's avatar
A is definitely getting a lot of love 😅 I’m starting to see why.
Muhammed's avatar
For me, I’d go with Option A because it gives a more lively feel, and the emojis in the background make it feel more eco-friendly.
Alina's avatar
Exactly! Those little background details were intentional. I wanted A to feel more lively and full of personality, not just clean. Thanks 😊
Mark's avatar
My version B, but maybe I would repaint the word Connections in a different color, like version A.
Alina's avatar
Wait yes! That darker pink on “Connections” would make it pop so much better. Thank you Mark. 🙌
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