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Petti Pathways Counseling — Logo Design & Visual Identity | Mental Health, Wellness & Professional Services
Petti Pathways Counseling is a woman-owned, trauma-informed counseling practice that needed a recognizable visual identity capable of communicating safety, growth and professionalism without feeling overly clinical or impersonal.
The goal was to create a calming, approachable logo system that reflected the therapeutic journey and gave the practice a polished foundation for future brand applications.
My work included:
• brand discovery and creative direction;
• primary logo design;
• secondary logo and wordmark variations;
• a custom pathway-inspired brand mark;
• multiple logo arrangements and colorways;
• a coordinated color palette;
• typography selection and hierarchy;
• logo usage and combination guidance;
• a comprehensive visual identity guide;
• branded mockups demonstrating real-world application.
The main creative challenge was balancing warmth and professionalism. The identity needed to feel supportive and human while still presenting Petti Pathways as an established and trustworthy mental health provider.
The central logo mark combines the letter “P” with an open, pathway-inspired form, creating a visual representation of movement, reflection and personal growth. Clean typography keeps the system modern and credible, while teal, lavender, soft green, cream and deep navy introduce calmness and warmth.
The result is a flexible logo suite and cohesive visual foundation that Petti Pathways can use consistently across print, digital and future branded materials.
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Creatives on Contra have earned over $150M and we are just getting started
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It's the document that makes every future decision faster, the one a new hire, a freelancer, or an internal marketing team can open and immediately know how the brand should look, sound, and behave. Good brand work isn't just a nice logo. It's a system someone else can run without you in the room.
A look inside a recent brandbook.
PoW - https://contra.com/studioduo
Let's talk about your brand identity and Website design needs
Schedule a 15min Discovery call here https://cal.com/digitalforus/15min?overlayCalendar=true
Love the Colors!
FreshLock — Food Packaging Landing Page Design 🍎📦
FreshLock is a modern landing page concept created for a food packaging brand focused on preserving freshness, reducing waste, and presenting innovative packaging solutions through a clean digital experience.
The goal was to communicate product benefits instantly while making the website feel fresh, premium, and trustworthy. The visual direction combines bold typography, minimal layouts, realistic product imagery, and vibrant red accents to create a strong first impression while keeping the focus on the product.
Special attention was given to:
• a product-first hero section that immediately highlights freshness and packaging quality;
• clean visual hierarchy that makes key messages easy to scan;
• responsive desktop and mobile layouts optimized for every device 📱;
• trust-building elements showcasing product quality, freshness, and customer confidence;
• bold CTAs that encourage users to explore the product and learn more;
• a minimal interface that lets the packaging and product visuals become the center of attention;
• a scalable landing page design suitable for future product launches and marketing campaigns.
The result is a modern, conversion-focused landing page that helps communicate product value, strengthens brand credibility, and creates an engaging experience from the very first screen ✨
Looking to create a modern landing page for your food, packaging, FMCG, or consumer product brand? Let's build something fresh together 🚀
🔥 🔥 🔥
A few of my favorite logo projects in one place.
I enjoy creating simple, memorable identities built on geometry, typography, and strong visual systems: logos that work just as well on packaging, signage, and digital products as they do in a brand guideline.
If you’re building a new brand or thinking about a rebrand, I’d love to help.
Need a logo? Feel free to reach out.
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