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A few of my favorite logo projects in one place.
I enjoy creating simple, memorable identities built on geometry, typography, and strong visual systems: logos that work just as well on packaging, signage, and digital products as they do in a brand guideline.
If you’re building a new brand or thinking about a rebrand, I’d love to help.
Need a logo? Feel free to reach out.
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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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A full brand identity for Down Bad Denim Co., a premium small-batch denim label specialising in embroidery, rhinestone embellishments, and statement-making fashion.
The brief called for a visual identity that feels expressive, fashion-forward, and unmistakably premium — equally at home in a boutique window and on a social feed.
We built a complete brand system covering the logo suite, typography, color palette, packaging, and label design. Every decision was made to match the quality and boldness of the product itself.
The leopard print carrying through the packaging and label design, not just the apparel, is what makes this feel like a real system instead of just a logo with some product shots attached. Did the client come in with rhinestones as a non-negotiable, or did you push for that during the process?
How do you keep a brand's promise of calm intact once real users start clicking through checkout?
Mudita builds minimalist devices around one idea: technology that harmonizes with your life instead of competing for your attention. The brandbook lays that promise out in detail - tone, restraint, what the brand should never feel like. My job was carrying that same discipline into the product itself.
I worked across the checkout flow, the storefront and category browsing, and the product page above the fold - three surfaces where small frictions had quietly built up against the brand's own case for calm. The brandbook gave the rules. The UI work was making sure those rules survived contact with a real cart and a real user.
For the case study visuals, I used AI for the first time to produce product footage 🤖 - wind moving through a scene, an object drifting in place. Higgsfield was genuinely a good way to learn that workflow fast.
Full case study - actual before/after breakdowns - is up on Behance 🔗, linked below.
Genuinely curious where people land on this: generating production assets with AI is fast, and honestly kind of fun as a workflow - but there's real pushback that it's taking work away from people who used to shoot this stuff. Where do you fall on that?
The checkout flow detail is what stands out to me, that's usually where a brand's calm promise turns into three different button behaviors fighting each other. On your AI question, I think it matters less whether it's fast and more who's checking the output against the brand's...
Electryn — E-commerce Logo & Brand Identity
A complete visual identity created for Electryn, an e-commerce brand built to stand out across digital and physical touchpoints.
What’s included:
• Logo design & construction
• Brand identity system
• E-commerce visual direction
• Packaging design
• Digital advertising
• Mobile app branding
• Product-focused UI applications
A bold logo, vibrant orange palette, and consistent visual language bring the identity together across every brand touchpoint.
Like the direction? Let’s connect and create a brand identity that stands out.
Ahh this sexy electric orange! I love the lockup slide dude!