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The Lucra Brandbook
The brandbook is the least glamorous deliverable and the most important one.
It's the document that makes every future decision faster, the one a new hire, a freelancer, or an internal marketing team can open and immediately know how the brand should look, sound, and behave. Good brand work isn't just a nice logo. It's a system someone else can run without you in the room.
A look inside a recent brandbook.
PoW - https://contra.com/studioduo
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Love the Colors!
Layout is 💯
Can’t beat a bit of documentation, love it!
the combo is fire
"A system someone else can run without you in the room" is exactly the right way to frame a brandbook to clients who think it's just a logo file. The lightning mark holding up across those different social placements says the system actually works.
Love the design and colors
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Just wrapped up another project we're really proud of ✨
This one was a complete redesign, and it's a great reminder of how much trust can impact the creative process.
We originally planned about a month for the project, but everything came together in just two weeks. The biggest reason? Our client trusted us from the very beginning.
The first Figma concept was approved right away – no second round of revisions needed. That allowed us to focus on building instead of constantly revisiting the design, making the whole process faster and smoother for everyone.
We genuinely love working on projects like this. Great communication, mutual trust, and a shared vision always lead to the best results.
A big thank you to our client for such an enjoyable collaboration. We'd happily do more projects like this! 💙
Rounded accurate and smooth! Good job Serge!
One more logo project made on Contra!
https://contra.com/p/X2LBbbcA-apex-logo-and-communications-design-for-prior-lake-soccer-club?r=chibimurk
Beautiful logo design, looks very classy!
A website shouldn't define a brand.
It should express it.
Striv started as a branding exercise and evolved into a complete digital experience for a fictional AI agency.
Brand strategy, identity, web design, and Framer development—all working together.
That billboard-in-a-subway mockup makes speculative work feel real in a way most fictional case studies don't. When you're designing for a made-up client like Striv, what's your process for deciding what their actual constraints would be?
