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Dossier: Luxury Fragrance Democratized
The Mission: Dossier disrupts the fragrance industry by offering high-end, French-made scents without the "luxury markup." They focus on transparency, ethical sourcing, and accessibility.
Key Highlights
The Concept: Premium "scent impressions" of iconic designer perfumes starting at $29.
Quality: Formulated in Grasse, France using clean, non-toxic ingredients.
Values: 100% Vegan, Cruelty-Free, and sustainable packaging.
Experience: A risk-free "Try-at-Home" model that prioritizes customer satisfaction over prestige branding.
Visuals to Capture (Screenshots)
The Price Comparison: The "Us vs. Them" pricing table (shows the value prop).
The Product Page: A clean shot of their minimalist glass bottles.
The "Inspired By" List: A view of their collection categorization.
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Really nice restraint here. The gradient system feels expressive without overpowering the typography — hard balance to get right.
Modus is a contemporary urban boutique hotel built around architectural clarity, controlled warmth, and quiet confidence.
The identity avoids decorative luxury and instead focuses on structure, proportion, and atmosphere. Inspired by the building’s curved facade, warm wood tones, and evening light, the visual system balances deep greens, muted brass accents, and restrained serif typography.
The language of the brand reflects the hotel itself. Urban yet intimate. Modern yet timeless. Every element supports a cohesive experience where design is intentional and hospitality feels personal rather than performative.
Modus positions itself not as spectacle, but as presence. Luxury here is measured in precision, materiality, and atmosphere.
Credits :
Animation: @Jitter
Graphic Design: @Figma
Beautiful restraint. The identity really captures that ‘quiet confidence’ you described — especially how structure and warmth stay balanced without slipping into decorative noise.
I’ve been testing AI tools to generate packaging concepts.
Here’s my honest take: AI is powerful, but only if you are clear.
If your prompt is vague, the result is generic. If your style direction isn’t defined, it defaults to whatever the model thinks is “good design.” Which usually means safe and trend-driven.
The better results came when I had the opportunity to art direct it or design a draft reference that I could use to guide the results.
And typography? Still hard, nailing intentional type systems is another story.
Are you using AI… or is AI designing for you?
Curious. do you usually sketch a rough type system first before prompting? Typography still feels like the real battleground.
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