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Packaging is more than a wrapper—it’s the first brand experience. ☕
From the logo and colour palette to typography, illustrations, and packaging, every detail was designed to create a warm, memorable experience that feels as comforting as the first sip.
https://www.calmberrydesign.com/work/elaro-coffee
More brewing soon. ☕✨
Designed with 🤍 by CalmBerry.
The network for creativity
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One bar, four ways to build the frame around it.
A red disc glowing out of black, the bar cutting straight across the light.
A soft pink flat lay, foil torn open, a single piece resting outside the circle.
Red on red on red, the fruit stretching between two halves in mid pull.
Then paper folded into planes and shadow, the box standing while the bar spills down the step.
Same product every time. The set does all the talking. Which frame would you run as the hero? 👇
#brandconcept #packagingdesign #artdirection
This red color makes my heartbeat faster. 💖
Which jar do you pick up?
One is electric: violet ground, acid green plinth, blackberries and lime peel lit loud.
The other is almost weightless: cream paper, an amber disc casting warm light, half an apricot in all that empty space.
One demands the eye. The other rewards it. 👇
#brandconcept #packagingdesign #artdirection
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Good to know, so this is really a read on first impression rather than actual purchase intent. Are you planning to put it in front of real buyers before locking the direction, or does instinct carry more weight for something like this?
This is amazing