What if hairstyles were treated more as a medium for self-expression, not just beauty?

For this premium hair extensions brand, created by a Paris-based hairstylist whose work celebrates the artistry, diversity and individuality of hair, we created a brand that brings the energy of creative editorial hairstyling into everyday life. In many ways, society is shifting the meaning of luxury. We’re gradually moving toward the idea that luxury is less about how others perceive us and more about how we experience life, what we choose for ourselves and how we express who we are.

Have you noticed this shift in other industries too? Full project

wonderful branding for hair extension brand.

Currently building a new identity for an AI + fintech company in Dubai.

Still early, but this is one of the directions we’ve been exploring for the brand.

The idea was to avoid the usual “AI company” visual language and build something that feels more established, precise, and quietly futuristic.

We’ve been playing with geometry, light, and a much more restrained visual system around the mark.

Still developing this one, so I’m curious:

Would you push this direction further, or keep it this restrained?

Honestly the logo presentation is impressive