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Home & Map view for our simple Pulse Athletics app...
more on this project in my case study:)
#athletics #sportsapp # community #communityapp #cleanui #modernui #productdesign #uidesigner #userresearch #uxdesigner #brandstrategy #brandvisuals #brandassets #runclub #running #runningapp
Black diamond
The dark mode here is so clean. The Next Run card with the spots left count feels like a proper community driver, not just a pretty widget. Putting the map next to home with the runner pins keeps the social layer front and center. Did you lean on user research for what keeps...
i did lean on user research, its not a final version tho... its gonna come with testing etc.
but yes, we did study it since the run club is going to launch and we'll need some user retention:)
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When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.
One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.
Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet.
Let me match the vibe using my delicious swatches 😊
AI can build the UI in minutes.
Bringing it up to a good standard, still needs a designer. Agree or disagree?
I see some of your work and honestly your work is really premium 🎉🎉
Great job Alex🎉🎉🔥🔥
Spektra's founder had a practical question during the identity work: if the team needed green one day, would there be a green that belonged?
So I defined every color in the system, including green, with shades and pairings for each. When that day comes, the green is already there.
