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Spektra's founder had a practical question during the identity work: if the team needed green one day, would there be a green that belonged?
So I defined every color in the system, including green, with shades and pairings for each. When that day comes, the green is already there.
love it
Defining the colors they don't use yet is such a thoughtful move. Saves the team from guessing later and keeps the brand consistent as it grows.
Beautyfull
Defining the green before anyone needs it is the kind of decision a client remembers two years later. Naming the gradients Source, Signal and Refraction gives the team a reason to pick one, which a plain swatch sheet never does. Has the green been used yet?
Very thoughtful colour system
Such a wide & insightful color palette you made! Don't you think there's no need to add a new special green just because the client asked for?
Love this approach! Thoughtful design is about planning for future needs, not just today’s requirements.
Planning for the day the team needs green is a smart way to think about brand systems. Love the thinking.
Pre-approving the future green is the kindest thing you can do for a founder. Saves one very awkward Slack message two years from now.
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Exploring imagination through texture, typography and skincare. ✨
For THÉRAPEAU, I wanted to push the visual identity beyond packaging and explore how serum, gel and cream could become part of the brand language itself.
Using the core wordmark as a starting point, I experimented with different materials, colours and tactile expressions — turning skincare textures into typography and visual studies.
These explorations were created together with ChatGPT as part of the creative process, helping me test ideas quickly while keeping the final brand direction grounded in my own identity system and design decisions.
A small study in how texture can become communication. 💧
#ChatGPT #AIinDesign #Branding #VisualIdentity #SkincareBranding
Letting the wordmark turn into the material itself is a strong idea. Did you set a limit for how far a texture can distort the letters before it stops reading as THÉRAPEAU?
What type of combination is that?
Indian spirituality × Japanese minimalism × personality-driven clothing.
That’s Tenjiku.
But getting this combination right wasn’t as simple as putting three ideas together. We started with research digging into what Tenjiku means, where the name comes from, its cultural roots, and how those ideas could shape a visual identity without feeling forced or predictable.
From that research came the logo, typography, symbols, and the overall visual language.
Every element has a reason behind it.
The logo is only the final result. The interesting part is how we got there.
We’ve documented the whole thinking & design process on Behance.
Go check out the story behind Tenjiku
The research showing through the design is what makes this work. Love the Indian x Japanese balance - not easy to pull off but you nailed it.
Created the complete brand identity for Nerada, a natural tea brand — developing the visual direction and design elements that shape how the brand looks and feels across every touchpoint. The goal was a clean, organic aesthetic that reflects the brand's natural positioning and builds a consistent, recognizable identity.
The mark feels grown rather than drawn, which is exactly right for a natural tea brand. Packaging is where tea brands win or lose. Does the identity change tone across blends, or stay one voice with different colours?
