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A 25-second cinematic explainer for my studio: six animated steps, lens-ring transitions, non-stop motion and original sound design. I wrote, designed, animated
The network for creativity
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New case study for the brand and digital work we did for Seeper Studios.
Go Check it out
Evolving a brand with almost 30 years of history is the hard version of brand work. You have to keep what people already trust while making it feel current. Nice job balancing both.
Pulsix started with a question: how much of a sportswear identity can you fit on the front of a cap?
I designed the brand around an angular X with a pulse cut through its center. On a pink cap, the chartreuse X can stand alone. On a billboard, the photograph and “Future is now!” headline take the lead. In this loop, the black Pulsix logo anchors a moving grid of apparel, campaign graphics and digital layouts.
My roles: Brand Designer, Graphic Designer, Motion Designer.
Tools: Adobe Illustrator, Adobe After Effects, Figma.
Where would you try the X first: on the cap or in motion?
I'd try it on the cap first. Motion can borrow the pulse cut once the static X proves it holds up at small sizes, and the watch face already hints that it does. Did the pulse line change shape between the cap and the animated loop?
A conversion-focused e-commerce concept for cat parents who treat their cats like main characters. Bold branding, a playful colour palette and a “shop by vibe” layout make browsing fun, while a 30-second personality quiz recommends the right products in seconds. Built-in sales features like upselling, a sticky add-to-cart, social proof and email capture are designed to lift conversions and average order value.
Branding · UX/UI · E-commerce · Conversion Optimization
