Gelée — Replo Build (Concept)

A self-initiated concept: redesigned a fictional collagen-jelly-stick CPG brand into a tight, 2-product Replo store.

I wanted to test how far a page builder like Replo could go without leaning on generic templates or default sections — so I mapped out a full 7-section flow (hero, product education, reviews, shop, comparison, trust/FAQ, close) and built each section from scratch, studying category leaders like Jolie and Grüns for what actually converts before writing a single line of copy.

What went into the build: — Custom PDP with tiered pricing, subscribe-vs-one-time toggle, and a benefit checklist pulled from category research — Accordion FAQ restructured from a flat list into scannable categories — Comparison module (Gelée vs. traditional powders/pills) built as a responsive table, not a static image — No-plugin interactions throughout — hover states, accordion behavior, and quantity selectors handled natively in Replo instead of embedded scripts

Concept project, not client work yet but to built to sharpen my Replo skill set and show how I think about DTC wellness UX end to end.