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NOIR — Where luxury meets minimalism.
Brand system for high-ticket skincare startup targeting $100+ products.
Deliverables:
Logo + wordmark
Color: Black / Gold / Off-white
Typography: Serif luxury
Packaging mockups
Website hero
Built for founders who need to look like La Mer, not like Amazon brand.
Tool: Midjourney + Figma + Illustrator
Timeline: 24h
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Wake Up Anywhere.
One of those projects where simplicity did most of the talking.
The blue visual system and mockup presentation work so well together.
Which hero direction feels right for this founder-focused brand?
While working on the homepage for Sean Parsons, a brand focused on empowering non-technical founders to launch tech startups, I explored two different visual directions for the hero section. Same message, same structure, just a different mood and color system.
Option 1 - Warm Olive. Dark, grounded, and editorial, giving a warm, established, expert feel.
Option 2 - Light Purple. Clean, modern, and vibrant, giving a fresh, SaaS-like, approachable feel.
Would love your honest UX/UI take, which direction feels more trustworthy, engaging, and aligned with a founder-focused brand, and why?
25 voted
69%
11 voted
31%
36 votes
Closed
I like worm Olive most because it has different personality
What would your workspace look like if you turned it into an ambient little world?
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What's one thing in your workspace that you couldn't do without?
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