One rider. One bike. One forest. One uninterrupted 30-second take.

I wanted to push Seedance 2.5 beyond a beautiful AI shot and test whether it could maintain character identity, bicycle geometry, environment, physics, and complex camera movement throughout one continuous sequence.

From macro drivetrain tracking and high-speed trail movement to a 360° bullet-time orbit and landing — the goal was simple:

Make the impossible camera feel completely real.

Created with Seedance 2.5 for the #ContraSeedanceChallenge.

Watching this makes me want to go for a ride

Planet Football Rebrand ⚽️ Planet Football is a celebration of everything the game has to offer beyond the scoreline. While traditional football media focuses on match reports and opinion-led coverage, Planet Football highlights the humour, nostalgia and culture of the sport, capturing the moments that make us love our beautiful game. I led the rebrand and creative direction to help reposition Planet Football for a younger, more social-first audience. The goal was to rediscover the brand’s playful identity and evolve it into a more engaging and distinctive presence across digital platforms. The identity needed to feel energetic, expressive and unmistakably football, while standing apart from more conventional news outlets. It had to support fast-moving social content while maintaining a clear and recognisable brand system across all touchpoints. The final identity introduces a refreshed visual system, animation style and content direction designed for social-first storytelling. Supported by a new TikTok and Reels strategy and a redesigned website, the rebrand transforms Planet Football into a more dynamic and engaging brand built for modern football audiences.

The colors are so good!