Which one would you build the range around? The first is a faceted cream tub with a plum lid, set...Which one would you build the range around? The first is a faceted cream tub with a plum lid, set...
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Nikola's avatar
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Nikola Mutovdzhiyski
pro
• 11h
Which one would you build the range around?
The first is a faceted cream tub with a plum lid, set on a turquoise block against a plum wall and a turquoise arch. A scoop of vanilla powder spills onto the block, a vanilla flower and two pods beside it, hard light throwing a clean diagonal across the back. Solid colour everywhere, no texture competing with the pack.
The second is a matte forest green pouch on green terrazzo, lilac wall, a terracotta disc behind carrying a leaf shadow. Pistachio powder sits in a ceramic scoop with three shells beside it, the green of the powder picked up by the stone. The surfaces do the talking.
One sells a formula. The other sells the ingredient.
👇 #packagingdesign #brandconcept #stilllife
Kintra
Verdra

3 votes

Ends in 1d

Ganesh's avatar
Ganesh S
• 6h
Verdra is my choice. The color contrast and tones are so natural. But both are good in their own ways.
Tvaron's avatar
Tvaron Technologies®
• 3h
I’d build the range around the pistachio ingredient-led direction.
It feels more distinctive and gives you more room to expand into a recognizable visual world: ingredient stories, different flavors, color systems, textures, and seasonal variations.
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