The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Would you pay a 400€/month membership without needing convincing?
This was my challenge with Beau Society, a premium wellness membership in Lyon 💆
Instead of justifying the price, I've built a brand that removes the decision entirely: strategy, creative direction and design, all engineered so that 400€ feels OBVIOUS to the target audience, not expensive.
What's more exhausting for you: paying for wellness, or figuring out where to spend it?
For me: The second, and I learned it the hard way! 💀
Love your mood boards!
Thank you so much! 😍
great work hanna
Thanks Said!
Nice project
Thank you! 😄
Nice work!
Thank you so much!!
Always welcome!
the decision-removal angle is the whole game. price stops being a debate the moment the brand signals you're already the kind of person who buys it, and the serif system plus that monogram pull that off. reads like membership not a purchase, really nice work
Thank you Daniel I appreciate your kind words!! (it's a SANS serif system though hahaha)
Excellent Work
Thank you!
Amazing
Thanks!
Nice design
Thanks!
Love this
Great Work
Amazing work!
Awesome!
Great identity.
Sounds like Deja Vu
Congratulations on finding things out
Amazing Work Brother
Great Job Hanna, you really did a perfect job
That's a great way to frame it. When the value is communicated clearly and the right audience sees themselves in the offer, price becomes much less of a hurdle.
Exactly!
That's exactly what branding should do. Especially in the wellness and holistic space, you must create the feeling that resonates with the right people. Can't persuade them or convince or.. well, manipulate them into subscribing. Well done Hanna. This is brilliant.
Well said!!! Thanks for your comment!
Great work
This logo has excellent visual balance and personality. A truly thoughtful piece of identity design.
Thank you!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Four logo concepts, one direction: calmness, warmth, mental health and professionalism.
Which one feels most aligned with the brief to you?
I think 3 or 4 work best. I really like the first one, but it moves away from the "calmness" concept
the starting point for a new brand for a modern AI tax platform.
instead of looking at AI, we looked backwards. old currencies, ledgers, classical architecture and centuries-old symbols of value.
sharing the final very soon ↓
Nice work
Which color direction feels right for BELVEDERE ROMA?
I’m exploring two visual directions for BELVEDERE ROMA, a luxury Roman hotel identity inspired by classical art, architecture, and contemporary Italian hospitality.
13 voted
46%
15 voted
54%
28 votes
Closed
Burgundy is closer to Rome's own palette — porphyry, cardinal, terracotta — which is exactly why so much classical-luxury hotel work already lives there. The green is the less expected read, and in my experience it holds better against brass and warm lobby light, where burgundy...