Skeltch - Contemporary Stationery Brand Skeltch believes in the power of pen on paper and strictly commit to human artistry. The wordmark logo reflects the spontaneity and expressive nature of analog creativity. The secondary typeface is a typewriter font, which adds a touch of nostalgia. The notebook covers are designed to each celebrate a different aspect of the artistic process. Here, notebooks are not categorized by function, but as an object is inspiration to creators. Let me know if you guys like it! 👇🏼

Categorizing the notebooks by what inspires the creator instead of by function is a smart reframe, it changes how someone actually shops for them. The typewriter secondary type pairs well with that analog, handmade feel too.

Typography Exploration

Typography decisions take longer than people expect.

We test pairings for how they perform at every size — a headline that looks powerful at 120px can fall apart at 14px. The right system needs a typeface that carries weight and one that disappears into legibility.

Here's part of the exploration from a recent brand system.

Studio Duo — brand & website design + builds for founders.

Probably the most time consuming part of the job.