I hid a chair inside a logo
I created this logo for KOSEN, a modern furniture brand .
The K isn't just a letter its a chair. backrest, legs and structure.
I built the product directly into the typography
No decoration just intention
What is your thought about this project
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Most fashion brands look good.
Very few feel intentional.
This is a brand identity I created for LUKE HAUS built to be bold, minimal, and instantly recognizable.
Every detail was designed to scale:
– Logo that holds presence
– Packaging that feels premium
– A system that works across retail, apparel, and digital
Because branding isn’t decoration it’s positioning.
If your brand looks generic, people will treat it that way.
I am currently open to collaborations, freelance and remote roles