Hollen came to us needing a hair salon brand that didn't look like every other salon out there something distinctive, not another generic scissors-and-swirl logo lost in a saturated beauty market.
Here's what we built:
Look closely at the H in "Hollen." Instead of a straight bar...
A visual identity concept for BRICKLON, a construction and building-materials brand.
For the logo, I combined geometric forms inspired by building blocks and structural foundations to represent the strength and stability that construction is built...