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Turning a SaaS product into a story people can understand.
I created a product explainer video concept for a platform that helps businesses sell products and accept payments directly within social and messaging apps.
The goal was to make the product experience easier to understand through motion design, UI animation, and storytelling.
From customer conversations to product orders and payments, the video breaks down how the experience works in a simple, visual way.
Because when you're building a SaaS product, it's not enough to explain what it does. People need to see how it fits into their everyday workflow.
Have a SaaS product that needs a clearer story? Let's bring it to life through motion design.
#MotionDesign #SaaS #ProductExplainer #ProductMarketing
The network for creativity
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Every screen in the film is the live app, recorded on an iPhone 17 Pro simulator. I built the phones as 3D models in Rive, mapped the recordings onto their displays, and choreographed the camera, a three-phone orbit, and a closing wall of twenty screens on a single Rive timeline. No mockups, no After Effects. Swap a screen or retime a move and the film re-renders.
Nice work!!
Your product might be great. Does your marketing make it look that way?
For this Base44 remake, I explored how thoughtful motion design can make a product feel more intuitive, polished and engaging.
I focused on:
→ highlighting what matters
→ building a visual flow that feels natural
→ using transitions to connect ideas
→ making every movement serve a purpose
Because good product videos don't just show what a product does. They make people want to use it.
I help SaaS and AI companies turn complex products into simple, exciting videos.
TOP!!
Hiring: UX / Product Designer (remote, ongoing)
I run Novatur Design, a product design studio based in Malta. We work with startups through to enterprise clients such as The Daily Mail, across a range of industries from EV to Crypto, Fintech to IoT.
I’m looking for an all-round UX / product designer who can take a problem from user flows through to polished hi-fi UI. Figma, auto layout and design systems should be second nature.
This is ongoing contractor work on a monthly basis, not a one-off project. If it works well on both sides, there’s potential for it to go full time.
Remote, so you don’t need to be in Malta. Individual designers only, no agencies please.
If you’re interested, the application takes about 6 minutes:
https://tally.so/r/yXZ2dB
Ralph
Love the variety of industries you work with. Sounds like an amazing opportunity for the right designer.