Most fashion brands look good.
Very few feel intentional.
This is a brand identity I created for LUKE HAUS built to be bold, minimal, and instantly recognizable.
Every detail was designed to scale:
– Logo that holds presence
– Packaging that feels premium
– A system that works across retail, apparel, and digital
Because branding isn’t decoration it’s positioning.
If your brand looks generic, people will treat it that way.
I am currently open to collaborations, freelance and remote roles
A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
Really nice balance between data-driven technology and the emotional side of pet care. The connected dot system is a great way to make something technical feel approachable, and the warm photography really brings the brand closer to the pet owners.💯
GOLDMARK - A refined identity for modern legal expertise. ✦
A complete branding exploration focused on building a visual language that feels premium, trustworthy, timeless, and confident.
The identity combines a distinctive symbol, elegant typography, and a deep navy + warm gold palette to create a sophisticated presence across digital and print applications.
Services: Brand Identity • Logo Design • Art Direction • Visual System