Project: Befarm – Grocery Brand Visual Identity

Befarm is a concept grocery brand designed to represent freshness, accessibility, and trust in everyday food shopping.

The idea behind the visual identity was to make the brand feel simple, honest, and farm-connected, while still working seamlessly across modern retail touchpoints.

I started with a green-focused color system to symbolize freshness, sustainability, and natural produce. The typography is clean and bold to ensure the brand remains highly visible on packaging, delivery vehicles, and grocery environments.

The identity was designed with real-world application in mind from delivery trucks and packaging to tote bags and produce containers. Each touchpoint reinforces the idea that Befarm is not just a grocery store, but a fresh food experience delivered directly from farm to everyday life.

This project explores how thoughtful branding can turn a simple grocery concept into a recognizable and trustworthy consumer brand.