Translated complex technical concepts into clear, accessible content for a professional audience.
Created an in-depth SASE guide for AMC, combining research and subject matter expert interviews to explain complex security architecture. Delivered clear, structured content that...
Increased content accuracy and reduced time to market by automating style guide enforcement with AI.
Designed and implemented an AI-augmented system that applies an in-house style guide (with AP as fallback) to any content. The workflow highlights all changes in-line and...
Reduced turnaround time and scaled content production by implementing an AI-powered SEO workflow.
Designed and implemented an AI-augmented system that automatically integrated SEO keywords into course catalog descriptions using inputs from the SEO team. To ensure accuracy and...
Increased brand visibility and customer engagement through a cross-channel campaign.
Served as lead architect for a campaign spanning print, digital, and broadcast channels for Member Advantage Mortgage. Developed messaging and produced campaign materials including signage,...
Increased engagement and conversions through a targeted B2B social campaign.
Led a social media campaign promoting Sparkbox’s brand and design system offerings. Created and managed Twitter content aligned with strategic messaging goals. The campaign delivered increased...