Christopher Wagenheim, Ph.D.
visit my portfolio @ clippings.me/chriswagenheim
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Increased content accuracy and reduced time to market by automating style guide enforcement with AI.
Designed and implemented an AI-augmented system that applies an in-house style guide (with AP as fallback) to any content. The workflow highlights all changes in-line and generates a report detailing edits, rationale, and assumptions made during the process.
This approach improved consistency across large volumes of content, strengthened editorial quality, and significantly accelerated delivery timelines.
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Reduced turnaround time and scaled content production by implementing an AI-powered SEO workflow.
Designed and implemented an AI-augmented system that automatically integrated SEO keywords into course catalog descriptions using inputs from the SEO team. To ensure accuracy and maintain content integrity, the workflow restricted keyword usage to terms validated against source materials such as syllabi and program descriptions.
This approach enabled the team to handle a significant increase in demand while maintaining consistency, quality, and alignment with source content.
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Increased brand visibility and customer engagement through a cross-channel campaign.
Served as lead architect for a campaign spanning print, digital, and broadcast channels for Member Advantage Mortgage. Developed messaging and produced campaign materials including signage, mailers, brochures, TV copy, and web content. The result was a cohesive, multi-channel campaign that strengthened brand presence and drove customer engagement.
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Translated complex technical concepts into clear, accessible content for a professional audience.
Created an in-depth SASE guide for AMC, combining research and subject matter expert interviews to explain complex security architecture. Delivered clear, structured content that strengthened the client’s positioning in an emerging technology space.
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Increased engagement and conversions through a targeted B2B social campaign.
Led a social media campaign promoting Sparkbox’s brand and design system offerings. Created and managed Twitter content aligned with strategic messaging goals. The campaign delivered increased engagement, higher click-through rates, and improved conversion performance.
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Strengthened brand authority through research-driven thought leadership content.
Wrote a data-driven article for Sparkbox’s blog, translating research on employee satisfaction and enterprise performance into a clear, accessible narrative. The piece elevated brand credibility and delivered research-backed insights to a professional audience.
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Improved engagement across technical and executive audiences through a segmented email campaign.
Developed a targeted nine-email engagement series for Uniti, segmented across Technical Executives, Non-Technical Executives, and Engineers. Tailored messaging, tone, and technical depth for each audience to improve relevance and clarity. The result was stronger engagement and more effective communication across key stakeholder groups.
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Improved consistency and clarity by establishing a unified brand voice system.
Developed a comprehensive content style guide for a large credit union, defining voice, tone, and grammar standards across internal and external communications. The result was a unified content framework that improved consistency, clarified brand voice, and elevated communication quality organization-wide.
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