Increased content accuracy and reduced time to market by automating style guide enforcement with AI.
Designed and implemented an AI-augmented system that applies an in-house style guide (with AP as fallback) to any content. The workflow highlights all changes in-line and...
Reduced turnaround time and scaled content production by implementing an AI-powered SEO workflow.
Designed and implemented an AI-augmented system that automatically integrated SEO keywords into course catalog descriptions using inputs from the SEO team. To ensure accuracy and...
Increased brand visibility and customer engagement through a cross-channel campaign.
Served as lead architect for a campaign spanning print, digital, and broadcast channels for Member Advantage Mortgage. Developed messaging and produced campaign materials including signage,...
Translated complex technical concepts into clear, accessible content for a professional audience.
Created an in-depth SASE guide for AMC, combining research and subject matter expert interviews to explain complex security architecture. Delivered clear, structured content that...
Increased engagement and conversions through a targeted B2B social campaign.
Led a social media campaign promoting Sparkbox’s brand and design system offerings. Created and managed Twitter content aligned with strategic messaging goals. The campaign delivered increased...