Reduced turnaround time and scaled content production by implementing an AI-powered SEO workflow.

Designed and implemented an AI-augmented system that automatically integrated SEO keywords into course catalog descriptions using inputs from the SEO team. To ensure accuracy and maintain content integrity, the workflow restricted keyword usage to terms validated against source materials such as syllabi and program descriptions.

This approach enabled the team to handle a significant increase in demand while maintaining consistency, quality, and alignment with source content.