Guys, meet my new co-founder🐱
So @Ansh Jamdagni stepped away for 10 minutes.
In that time, our new hire had already:
— Claimed the seat
— Reviewed the brief with the focused intensity of someone billing $200/hr
— Spotted the opportunity immediately (the sandwich was right there)
— Taken...
Poured a lot of love into building dulce oro’s brand book from the ground up to layout the brand foundations by defining its voice, tone, taglines, rituals, positioning, and the language that carries the brand across touchpoints.