A Kyoto hotel brand where pixel art meets traditional Japan. This is the kind of project I live for: identity, wayfinding, merch, digital, all built around one clear idea. Taking on new brand projects now š
FAJR is a concept digital banking brand rooted in Arab culture, Fajr means dawn, and the whole visual language grows from that idea of a new beginning.
Most banking apps feel the same.
Clean. Minimal. Forgettable.
FAJR was a challenge to myself, what if a bank actually felt like it belonged to its users?
Not just functional. But rooted. Warm. Culturally alive.
These motion details are small, but they're where brand...