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Designed a pixel-art wayfinding icon system for a Japanese hotel brand
When designing for Zenmai Hotel, I wanted the icons to feel both functional and cultural, drawing from pixel aesthetics to create a system that's modern, yet rooted in Japanese visual tradition.
The challenge: icons need to work across contexts, from a digital screen to a physical laser-engraved signage wall. Every form had to be legible at small sizes, culturally resonant, and visually consistent across 12+ categories (reception, lift, toilets, tea lounge, fitness, sauna…).
Small lesson: the best icon systems are invisible, they guide you without you noticing.
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• Dark UI with a vibrant green accent to signal trust and precision
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#WebDesign #SaaSDesign #LandingPageDesign #UIUX #Figma #WebDesigner #Contra
Dark UI with green accent looks striking
KAMAKURA is a Japanese matcha brand I designed to bring traditional matcha into everyday life. There are three flavours, each inspired by a flower: Ajisai (Hydrangea), Sakura (Cherry Blossom) and Hasu (Lotus).
I didn’t want the flowers to just sit there as decoration. So I started the whole identity from them. Their shapes and colours shaped the graphics and gave each flavour its own personality.
Then I added gradients. Petals are never one flat colour, so I wanted the design to shift the same way. It gave the brand some depth and made it feel a bit more artistic.
The final look is floral forms, soft gradients and bold type. Nothing like the green tins you usually see.
This was a collaborative project with my designer friend, Safna.
What do you guys think of the whole identity
