Proposed logo design for a Saas product which designed for organizations implementing lean management practices using Kaizen method. “Kaizen” is a Japanese word that can be translated to mean “improvement” or “change for the better.” This is one of the proposed concepts. Instead of a purely technical or rigid design, the client wanted it to reflect a balance of digital innovation and human-centered sustainability. Can you guess the depiction here?

Strong and memorable design

Just published a new case study. This one is a full launch collection for Pickleball Base Osaka, one of the largest pickleball facilities in Japan, located on the 6th floor of Hotel Agora Regency Osaka Sakai in Sakai City.

The collection was designed in collaboration with 3rd Shot, a pickleball brand whose identity I built from the ground up. Tees, hats, shorts, a skirt, rackets, and balls across three colorways pulled directly from the courts themselves.