THE FINE PRINT: Tales from the Royal Wish Registry
For 4,000 years, Gus has worked as the last clerk of the Royal Wish Registry, a crumbling sandstone palace hidden inside a brass lamp. Every wish he grants comes true... and every one comes with a loophole. Each failed wish...
GUACA is a fictional mascot inspired by early 2000s aesthetics, designed as if he were part of a lost era universe. He is a scarlet macaw who serves as the symbolic guardian of Auránia, a mountain city shaped by light, nature, and myth.
Rather than portraying a traditional hero,...
GUACA is a mascot system I developed for the #recraftchallenge, designed around the idea of building a consistent character identity across multiple visual contexts.
The mascot exists within a fictional world called Auránia, a mountain city shaped by light, elevation, and...
What Makes a Logo Timeless vs. Trendy
Every few years, the design world falls in love with a new trick. Gradient meshes. Ultra-thin sans-serifs. Geometric everything.
And every few years, those logos start looking dated.
The marks that last decades share a few things:
Simplicity...