GUACA is a mascot system I developed for the #recraftchallenge, designed around the idea of building a consistent character identity across multiple visual contexts.

The mascot exists within a fictional world called Auránia, a mountain city shaped by light, elevation, and symbolic storytelling. GUACA is a scarlet macaw who functions as a guide and cultural symbol tied to memory, resilience, and observation.

I designed GUACA to remain consistent across multiple applications:

- a standing hero pose

- a flying pose

- an expression sheet

- a full 360 turnaround

- a sticker system

- and a logo/wordmark

Each piece was built to reinforce the same visual language: strong silhouette, simple geometry, limited but intentional color palette, and a stylized early-2000s-inspired 3D aesthetic.

The goal was to test how far a single character can be pushed as a cohesive identity system without losing recognizability across different formats. Rather than treating each image as an isolated illustration, I approached it like a small fictional game world where every asset has to feel like it belongs together. https://www.recraft.ai/project/3471e3e4-68b0-4158-9ac9-a189f95e7be4