GUACA is a fictional mascot inspired by early 2000s aesthetics, designed as if he were part of a lost era universe. He is a scarlet macaw who serves as the symbolic guardian of Auránia, a mountain city shaped by light, nature, and myth.

Rather than portraying a traditional hero, GUACA represents guidance and memory—an iconic figure that feels like part of the stories a place tells itself. His design explores how a single character can maintain identity across multiple applications without losing clarity or personality.

The project focuses on building a cohesive mascot system across key touchpoints: character poses, 360 view, expression sheet, sticker pack, and logo design. Each element was created to reinforce a consistent visual language rooted in bold shapes, vibrant tropical colors, and nostalgia. https://www.recraft.ai/project/3471e3e4-68b0-4158-9ac9-a189f95e7be4