Carolina Poch

How do you balance premium brand storytelling with eCommerce performance?

As part of the LOOP® team, I worked on the design & optimization of LaMunt’s online shop, a women’s mountain sports brand from the Oberalp Group. The challenge was not only to create a refined brand...

How do you go from a messy draft to publish-ready without friction?

As part of the LOOP® team, I worked on the design of Story.one ’s AI-supported Story Editor. A tool that helps authors turn raw content into a clear, publish-ready structure while staying fully in control of...

🥥 How do you turn tradition into a joyful, shareable shelf presence? For Besito e Coco, we refreshed the brand and packaging inspired by Afro-Colombian 🇨🇴 coastal culture, translating tradition into a modern, gift-ready product designed to stand out. 
Co-created with...

How do you turn a legendary beer brand into a high-performance digital platform? 🍻 As part of the LOOP® team, I helped transformed Ottakringer’s bold, urban brand into a conversion-driven digital platform. Clear navigation, strong storytelling, and a unified shop, brand, and...