Briana Brown
PM by trade, UGC creator with a user-first lens
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This video showcases a realistic “day in the life” across both product and content workflows, blending structure, creativity, and execution. Filmed with a focus on clean composition, natural lighting, and intentional framing, the goal was to create a visually engaging yet...
Created a second variation of this fitness supplement concept — this time with a calmer, voiceover-led approach.
Not every brand needs aggressive edits.
This version focuses on:
• Relatable storytelling
• Clean product integration
• Natural pacing
• Repeatable habit messaging
It’s...
Just finished building a high-energy fitness supplement ad concept.
This piece was structured intentionally around:
• A bold 2-second hook
• Fast-cut pacing
• Clear benefit-forward messaging
• Clean product hero + macro detail shots
The goal wasn’t just aesthetic — it was...
Just wrapped a high-energy wellness ad concept 👀
I wanted to demonstrate how I structure short-form content with a performance mindset — not just aesthetic visuals.
This spec campaign was built around:
• A strong 2-second hook
• Fast-cut, scroll-stopping pacing
• Clear...
This concept ad was created to showcase my approach to performance-focused UGC for wellness brands. I structured the video using a scroll-stopping hook, rapid visual pacing, and benefit-driven text overlays to mirror modern DTC paid ad formats. The project highlights my ability...